Giving without expecting returns (a selfless action) is one of the greatest virtues according to the Bhagavad Gita, a spiritual guide of the Hindus. It specifically states that one should work without expecting rewards. This way when a reward does come your way, you are overjoyed. But if no reward comes your way, you are not disappointed. But many people ask the question: How should I work without a reward? What should be my motivation? The Gita offers a solution for this too: If you are persistent in your actions, you will be rewarded. This the primary principle of ‘karma’ (a feedback cycle). It is best explained by a modification of Newton’s third law of motion: “Every action has an equal reaction”.All this philosophy is fine in theory. But how does it apply to businesses?
Many organizations work on financial returns. These financial objectives are often short term benefits. These can be heavily dependent on a number of uncontrollable factors. But let’s look at the bigger picture. What differentiates organizations? What are the greatest assets of an organization? In most cases it boils down to one thing: People. They make or break most organizations.
So let’s start off by implementing this ‘Culture of Giving’ to the people of the organization:
Reward hardworking and outstanding employees. Employees who are rewarded will feel recognized. This means two things: they will perform better and be more loyal. Other employees will look at these employees and be motivated to perform better in order to obtain recognition. This has been proved in a Harvard Business Review (HBR) study which shows that peer/social pressure is a bigger motivator than money. When more performance occurs, more recognition should happen (a key step to this process). This means that more employees are satisfied and attrition will reduce.
According to the same HBR study, satisfied employees will give back by putting in their best efforts to create the greatest product/service. This will attract customers who value the great product/service provided by the company. These are the people who are willing to pay a premium for the product/service and are loyal, but not price sensitive – exactly the customers businesses should be targeting. Once they are satisfied with the product/service, they will return for more. This generates sustainable revenues for the company which can be used to reward the stockholders. The stockholders being happy, will lead to higher share prices of the company. This leads to the company being an out performer, which causes the company to strive to do better and push further. This ‘Culture of Giving’ is a positive feedback loop which can tremendously change how a business operates.
All this can work in the other way too. After all, that is how karma works. So this is something which should not be ignored.
Unlike financial investments, the ‘Culture of Giving’ might not pay immediate dividends. But over time, it can become a valuable asset and a competitive advantage. The organization can transcend from being average. It can become a pioneer and leader in its area of expertise.
This can be extended to all parts of the organization, including CSR. Give back to the society and see how they support your organization!
Apart from Diwali and Dusshera, Christmas and New Year are great time to give out gifts. This is especially because this is a time that employees like to celebrate with family and friends about their accomplishments for the year. And, they certainly like to enjoy the festive season with befitting gifts from their employers.
So this is an ideal time to gift your star performers who have gone the extra mile, beyond their call of duty! The Lamborghini wrist watch is an ideal gift for you star performers. If you are looking for something more classic, you can look at the Giordano Royal watch which is available for both men and women. This gift is very memorable and would be remembered for a long time.
If you are looking to award your entire team for their performance, you can look to give them the ‘Cup of Joy’ trophy which they can proudly display in their work area. This would certainly motivate the entire team to work harder for the next year and also inspire others teams to work harder in order to obtain a similar trophy.
If you are looking for a reward for the entire organization, why not look at a cool mobile charger stand which can be used by everyone. It comes in attractive color options which will catch everyone’s eye!
So what are you waiting for? Head on over to GiftWrapped.in to take a look at the above mentioned products and a lot more!
Creating sustainable businesses
In today’s world, it is not enough if we think of a business as an individual unit, separated from the society. Business has always been an integral part of society. Although the primary motive is to make money, businesses have realized that it is not enough to focus only on this. It has realized that it has to show society that it cares, now more than ever. Although this started as a fad, businesses have realized that it is actually a sustainable business model and it is the way forward. Sustainable businesses are environmentally friendly and/or have an enduring commitment to local community. This lowers costs and builds long lasting relationships with the community.
Although CSR might not be the top priority of a business in a weak economic climate, it may actually improve a company’s bottom line performance. CSR improves a company’s image in the eyes of the public, increases consumer awareness, customer satisfaction and purchase behavior. This in turn improves a company’s profitability. Apart from this, it also improves employees’ view of the company. It makes them more committed to work for the company because they feel proud of being associated with a company that cares. Businesses can also encourage employees to take active leadership roles in such activities, which gives them hands on experience, which can then be used in their professional careers as well.
CSR comes in various forms. Most companies have various programs in which people dedicate some time helping others. It may be in the field of education, local community support or any other cause. As long as employees have a choice of selecting a program which interests them the most, it will be helpful.
“Simplicity is the ultimate sophistication.” Nothing could be closer to the truth. Here in the 21st century, where information moves at the speed of light“Simplicity is the ultimate sophistication.” Nothing could be closer to the truth. Here in the 21st century, where information moves at the speed of light and opportunities for innovation seem endless, we have an abundant array of choices when it comes to designing our lives and careers. But sadly, an abundance of choice often leads to complication, confusion and inaction. The solution is to simplify. If you’re selling a product line, keep it simple. And if you’re trying to make a decision about something in your life, don’t waste all your time evaluating every last detail of every possible option. Choose something that you think will work and give it a shot. If it doesn’t work out, learn what you can from the experience, choose something else and keep pressing forward. and opportunities for innovation seem endless, we have an abundant array of choices when it comes to designing our lives and careers. But sadly, an abundance of choice often leads to complication, confusion and inaction. The solution is to simplify. If you’re selling a product line, keep it simple. And if you’re trying to make a decision about something in your life, don’t waste all your time evaluating every last detail of every possible option. Choose something that you think will work and give it a shot. If it doesn’t work out, learn what you can from the experience, choose something else and keep pressing forward.
The number one thing I persistently see holding smart people back is their own reluctance to accept an opportunity simply because they don’t think they’re ready. In other words, they feel uncomfortable and believe they require additional knowledge, skill, experience, etc. before they can apply they partake in the opportunity. Sadly, this is the kind of thinking that stifles personal growth and success.
Santhosh.R, Cluster Manager – Giftwrapped.
We have always been fascinated by people who are consistently successful at what they do; especially those who experience repeated success in many areas of their life throughout their lifetime. In business, I think of Mukesh Ambani and Warren Buffett. We all have our own examples of super successful people like these who we admire. But how do they do it?
Over the years we all have studied the lives of numerous successful people. We have read their books, watched their interviews, researched them online, etc. And we have learned that most of them were not born into success; they simply did, and continue to do, things that help them realize their full potential. Here are certain steps which you can do differently that the rest of us can easily emulate.
Create and pursue S.M.A.R.T. goals.
Successful people are objective. They have realistic targets in mind. They know what they are looking for and why they are fighting for it. Successful people create and pursue S.M.A.R.T. goals.
S.M.A.R.T. goals are Specific, Measurable, Attainable, Relevant, and Timely. Let’s briefly review each:
- Specific – A general goal would be, “Get in shape.” For all of us too look perfect, But a related specific goal would be, “Join a health club and workout 3 days a week for the next 52 weeks.” A specific goal has a far greater chance of being accomplished because it has defined parameters and constraints.
- Measurable – There must be a logical system for measuring the progress of a goal. To determine if your goal is measurable, ask yourself questions like: How much time? How many total? How will I know when the goal is accomplished? etc. When you measure your progress, you stay on track, reach your target dates, and experience the exhilaration of achievement that spurs you on to continued efforts required to reach your goal.
- Attainable – To be attainable, a goal must represent an objective toward which you are both willing and able to work. In other words, the goal must be realistic. The big question here is: How can the goal be accomplished?
- Relevant – Relevance stresses the importance of choosing goals that matter. For example, an internet entrepreneur’s goal to “Make 75 tuna sandwiches by 2:00PM.” may be Specific, Measurable, Attainable, and Timely, but lacks Relevance to an entrepreneurs overarching objective of building a profitable online business.
- Timely – A goal must be grounded within a time frame, giving the goal a target date. A commitment to a deadline helps you focus your efforts on the completion of the goal on or before the due date. This part of the S.M.A.R.T. goal criteria is intended to prevent goals from being overtaken by daily distractions.
When you identify S.M.A.R.T. goals that are truly important to you, you become motivated to figure out ways to attain them. You develop the necessary attitude, abilities, and skills. You can achieve almost any goal you set if you plan your steps wisely and establish a time frame that allows you to carry out those steps. Goals that once seemed far away and out of reach eventually move closer and become attainable, not because your goals shrink, but because you grow and expand to match them.
Santhosh.R, Cluster Manager – Giftwrapped
Corporate gifts are the new mantra of motivation. Over the years, it has been believed and even propounded by certain psychologists that money is the greatest motivation for employees. People work to earn and their performance can be improved by the promise of additional remuneration or bonus.
Though, money is still one of the major reasons why someone works in the first place, it is not the factor which determines the performance. After a certain level, money starts losing its sheen. An employee stays in a company because quite simply, he wants to stay there. He is happy to contribute to the company. And no one is happy if their efforts are not recognized.
This is where corporate gifts play a crucial role. Apart from the fact that the employees will be motivated, and feel acknowledged, you also stand to gain from the brand exposure. Just imagine! What will result is an increase in the brand awareness, in your company’s goodwill and aspiring applicants.
But whether to stamp your company’s logo on the products depends on two things: how expensive is the gift, and the relationship with the employee. Generally, when the gifts are less expensive, no one minds the company logo on it. This is expected. However if the product is expensive, a logo on it will lessens its charm. The best part in the latter case is that the employees ensure that every person they meet knows about your company.
And there is never a wrong time to give corporate gifts. Usually, companies give corporate gifts during the holidays round the year, but the gifts which impact the most are the ones given on personal occasions like birthdays or anniversaries. So ensure that you have got those dates noted and stored.
In a turbulent and uncertain economy where there are fewer customers with fewer pounds to spend, many customers base their decision making on one key factor – price. This obsession with the cheapest has given rise to price comparison websites where customers are encouraged to view every single provider as identical apart from their cost.
Do You Really Stand Out?
So, what makes your company different? However, despite what the supermarkets say, not everyone can be the cheapest, and being the cheapest may only be a temporary state of affairs. The most successful companies in any area have something about them that makes them stand out. One of the India’s most well-known insurance companies, Direct Line, are so confident in their service that they refuse to be included on price comparison websites.
If the answer doesn’t immediately spring to mind then put yourself in the position of a customer. Look at your brochure, your website and your corporate branded merchandise; now do the same for your competitors. Even if there is no key message from your company about what makes you different, you can bet there will be from your competitors.
The thing that makes you stand out could be almost anything. You could be the company that has been in business for generations. You might pride yourself in offering high-end products in a crowded marketplace. It may be that your staff undertake regular customer service training or that each team member is educated to become an expert in the field.
Your unique selling point should be a badge of honor for your company. You should be proud of it; after all, if you are the only company who offers a same-day delivery service, for example, how will customers know unless you tell them? Build it into your brochure, your website and your corporate branded merchandise.
Now perhaps try a little exercise? Once you’ve finished reading this go away and write 250 words that begins “What makes my company different is…”
It could be the most important thing (?) you ever write…!!